Enterprise Website
SoCalGas Website Redesign.
Helping rebuild a high-traffic utility website into a flexible, accessible Drupal platform that empowered editors and improved the customer experience.
Project Details
- Role
- Web Developer & Digital Engagement
- Platform
- Drupal CMS
- Focus
- Architecture, migration, SEO, accessibility & analytics
- Client
- SoCalGas Los Angeles, California
A Mobile First Solution Built for Scale.
The redesigned SoCalGas website transformed a rigid Drupal platform into a flexible, accessible experience that makes essential information easier for customers to find while giving content teams greater control over publishing and updates.
The Challenge
A powerful website held back by rigid publishing tools.
The existing Drupal implementation relied on custom and legacy components that made routine page changes difficult and increased dependence on developers.
Rigid page structures
Locked templates and inflexible components made even small layout changes unnecessarily time-consuming.
Developer-dependent publishing
Without flexible editorial tools, content teams needed technical support for routine updates and campaigns.
Enterprise-scale migration
The team needed to modernize a complex, high-traffic website while maintaining business continuity and content quality.
My Role
Connecting technical architecture with real editorial needs.
I helped bridge development, marketing and content teams so the rebuilt CMS would remain scalable, governable and practical long after launch.
CMS architecture
Collaborated on content models, reusable Drupal Views and workflow decisions that balanced flexibility with governance.
Migration & quality assurance
Built and tested content structures in development and staging, supporting a dependable transition into production.
Team enablement
Trained developers, marketers and content owners to build, manage and publish content with greater independence.
Optimization
Supported SEO validation, Siteimprove accessibility remediation and analytics reporting through Looker Studio.
Approach
A structured path from research to launch.
Research & alignment
Participated in market research with Blink UX and aligned navigation, content and SEO decisions with customer and business needs.
System design
Helped define reusable content models, Views and controlled publishing patterns that could scale across the organization.
Build, test & migrate
Validated components and workflows across development and staging environments before supporting production delivery.
Train & optimize
Equipped internal teams to manage the platform and used accessibility, SEO and analytics insights to guide ongoing improvement.
Results
A more sustainable platform for customers and content teams.
The redesign improved the customer-facing experience while giving internal teams a clearer, more reliable way to manage content.
- Reduced reliance on developers for routine content updates.
- Created more consistent, reusable and SEO-friendly content structures.
- Strengthened accessibility through semantic content, contrast improvements and Siteimprove monitoring.
- Improved visibility into engagement and content performance through analytics reporting.
- Established a CMS foundation designed for future growth.