higher-education website
UC Riverside Recreation Website.
Rebuilding a high-use campus website into an accessible, scalable Drupal platform that helps students find programs, facilities, hours and events faster.
Project Details
- Role
- Web Developer & Marketing Manager
- Platform
- Drupal CMS
- Focus
- Architecture, migration, SEO, market research, accessibility & analytics
- Client
- UC Riverside Recreation Riverside, California
Built to keep campus moving.
A streamlined website experience makes Recreation information easier to navigate, helping students quickly find programs, hours, facilities, and services whenever they need them.
The Challenge
More than a CMS migration.
The transition required a complete reworking of the content architecture, publishing workflows, and how students discover essential recreation information.
Legacy content and rigid page structures
Years of content had to be reorganized into scalable Drupal content types, taxonomies and reusable page patterns.
High-stakes information continuity
Hours, memberships, programs and facility information needed to remain accurate and available throughout the transition.
Accessibility, SEO and governance
The rebuilt site needed to meet campus standards while preserving search visibility and empowering non-technical editors.
My Role
Connecting strategy, technology and stewardship.
I led the migration and continue to manage the platform as an evolving digital product, balancing user needs, campus standards, and the day-to-day demands of a busy recreation department.
Information architecture & CMS design
Restructured content types, taxonomy and page patterns so programs and services could be managed consistently and scaled over time.
Content migration & launch readiness
Moved legacy content into Drupal, coordinated redirects, validated key pages and protected access to critical student information.
Accessibility, SEO & analytics
Applied accessibility and search best practices while using analytics to identify friction and guide ongoing improvements.
Governance & platform stewardship
Established sustainable publishing practices and continue to maintain the website as programs, content and campus needs evolve.
Approach
A structured path from audit to optimization.
The work combined content strategy, CMS architecture, migration planning, visual design, testing and ongoing measurement.
Audit & align
Reviewed legacy content, user needs, analytics and campus requirements.
Architect
Defined content models, taxonomy, reusable patterns and governance rules.
Migrate & launch
Rebuilt pages, validated redirects, tested accessibility and prepared production.
Measure & improve
Use SEO, analytics and accessibility insights to guide continuous refinement.
Results
Designed around real student journeys.
The redevelopment created a clearer, more engaging customer experience that increased awareness, strengthened recognition, and encouraged greater participation among the department’s target audiences, while giving internal teams a more reliable platform to manage and maintain.
- Supports more than half a million annual views.
- Created scalable, reusable and governed content structures.
- Improved accessibility, search visibility and analytics reporting.
- Reduced friction for editors managing programs, events and services.
- Established a maintainable digital foundation for future growth.